Let me introduce myself.
Digital native who's been living abroad for over a decade. Born and bread in the South West of France, my studies and jobs gave me the opportunity to live in the United-States, Great-Britain - Yorkshire and London - and most recently in Switzerland where I currently work as a Digital Strategy and Innovation Manager.
I truly love the internet and think it was the best thing ever invented. When I'm not browsing the worldwide web I do like to spend my time outdoor. Riding bicycles, hiking and skiing in the mountains are by far my most favourite activities; and if the weather is really bad I won't say no to a good “Netflix & Chill” session.
Let's dig into work a bit more.
MCH Group.
📍Basel (CH)
Digital Director.
Cycling Sports Group.
📍Basel (CH)
I have joined Cycling Sports Group – Dorel Sport – early 2019 to take the position of Social Media & Content Manager, based in their Basel (Switzerland) office. The main focus being to run social media & content operations, supporting our local Marketing initiatives (B2B and B2C) and deliver tactical support to our European teams for the most famous and valuable brands of the group: Cannondale, GT and Fabric.
Union Cycliste Internationale.
📍Aigle (CH)
In 2015 I’ve been hired by the world governing body for cycling, the Union Cycliste Internationale (UCI) in Switzerland to run their digital and social media operations. I’ve grown the social media fan base from 0 to 3 million, launched the UCI digital activities in China, relaunch uci.org and leaded the UCI digital content activities. Last but not least I’ve managed the digital coverage of the UCI’s flagship events – The UCI World Championships – across all disciplines as well as the Rio Olympics in 2016.
The Other Pitch.
📍London (GBR)
After few years in the digital sport field I decided to launch my own entity to help pro athletes and companies to deal better with their digital assets. In January 2014 I created The Other Pitch where I worked with sport industry leaders and with athletes – winter olympic athlete, international rugby player and more – providing them support and training they needed to be more effective with their image online.
Factory Media Ltd.
📍London (GBR)
At Factory Media LTD I worked on MPORA.com, the largest action sports website in Europe. With more than 70,000 videos MPORA was the best place online to watch and discover the best of action sports videos, photos and news.
What People Are Saying on Linkedin.
“
Alex has the vision to see the big picture. Result driven, he can offer very creative solutions to any kind of problem. His digital expertise is a must have in a team and he's easy to work with.
”
— KEL V.
“
Alex has a fantastic ability to think critically in a big picture and strategic setting as well as micro-level decision making and understanding. Pair that with his passion for and knowledge of his business and you have a truly special business partner.
”
— BRIAN D.
“
Hard worker, pro-active, organised and smart. Nice humour and good team player. A must have in a team!
”
— OLIVIER P.
“
I've worked with Alex in the digital marketing team at Cycling Sports Group and his coming was a game-changer. He implemented and improved a bunch of new processes and managed rather complex projects for our B2C and B2B operations. He's a digital native who loves the internet!
”
— BERTRAND F.
I speak
French
English
University of Huddersfield.
I have graduated with a Master of Sciences International Business Management at the University of Huddersfield (GBR).
